Lynne King Smith, CEO of TicketForce, has been honored with the opportunity to attend the Oregon Business Education Association 2014 Fall Conference in Portland, Oregon later this week. On October 9th, she will meet with the board to discuss how to use social media to reach their younger constituents, and then will be speaking as part of a panel on October 10th.

As a passionate writer, blogger, lover of social media and all things technology, along with managing the online presence for TicketForce, Lynne is well-versed in the opportunities that exist with social media marketing to reach multi generations. Prior to starting TicketForce, she helped to found and ran the communications for a non-profit from 1996-2002, and also worked as a senior writer and web-content manager for ten years. She holds a BS/Business degree with an E-business concentration.

“I’m thrilled to have the opportunity to speak to a membership group about how to reach constituents and market to GenX and Millennials. I am a board member of the League of Historic American Theatres (LHAT) and we face similar challenges. This year, we made great strides with our social media presence, and are already seeing greater engagement,” says Lynne.

Twila Lehman, Instructor at Linn-Benton Community College, will also be attending the conference. “The focus of this year's Oregon Business Education Association conference is Generational Differences and the Implications in the Workplace. We are excited to have our keynote speaker, Dr. Michelle Swift, Business Professor from OSU and expert on generational differences lead a panel discussion with business professionals to gain insight on what business and industry needs from this generation of workers so that we can train and prepare our students for the workforce.”

The conference will educate all attendees on different business and management practices that are critical to the success of businesses and organizations alike. The topics discussed at this year’s conference will bring a new perspective on business and the way it has evolved, providing attendees with new strategies and energy to bring back to their own organizations.

Let’s connect! Keep up with TicketForce be becoming a fan on Facebook and following us on Twitter. You can also check out Lynne’s personal blog, The Whole Business, a casual conversation on life and business by clicking here.